Skype web guidelines
With Skype's updated brand, the marketing team shifted into a new gear, and we started building a lot more campaign landing pages. Previously it was a mix of internal and external teams. That led to variance to those experiences, both visually as well as functionally.
Just as we'd gone through the exercise of detailing our emails, we needed to do the same on the web front. Those channels are often interconnected, so I had the same designer work on both, principally at the guideline stage.
We got so good at designing campaign pages in-house that the next time we went to an agency for an extensive campaign, they had to hire outside help to keep up. I have to admit, that felt pretty good. But, again, it's a testament to the team.
